Functional medicine’s top care team, for you.

Jack serves as the Chief Marketing Officer at Live Forever Health, where he oversees all marketing efforts with a sharp focus on advertising and follow-up strategies that enhance client engagement and retention. With 13 years of experience in marketing, Jack has developed a deep expertise in automations, customer journey optimization, paid advertising, and funnels—ensuring that every interaction moves seamlessly toward conversion and long-term success. Throughout his career, Jack has worked with thousands of businesses to refine their messaging and systems, earning multiple awards from ClickFunnels, Digital Marketer, and Google, as well as holding a degree in marketing. His strategic approach has helped clients win prestigious industry awards, a testament to his ability to create end-to-end marketing processes that drive measurable growth. As a recognized leader in the field, Jack has shared the stage with influential marketers such as Daniel Priestley and Dan Lok and has been mentored by industry legends like Frank Kern, Russell Brunson, Rob Moore, and Nick James. What sets Jack apart is his rare ability to bridge the gap between strategy and execution—mastering ads, funnels, follow-up, and design to deliver complete, results-driven marketing systems. His mission is to ensure that clients always have a clear roadmap, never feeling lost in their journey. Passionate about making a meaningful impact, Jack believes in leaving people better off than when he first meets them. Through Live Forever Health, he plays a vital role in helping thousands of people improve their quality of life, with the vision of reaching millions through innovative, personalized marketing strategies that amplify the company’s transformative health solutions.

Joseph joined LiveForeverHealth in 2024, and is one of the lead doctors providing prescribing services for the platform. He also works with LiveForeverHealth in a consultation capacity, advising us on our processes to assist us in helping patients choose better when it comes to their physical and emotional health. Joseph started out in medicine at Lake Erie College of Osteopathic Medicine in Erie, PA. While in Erie, he completed his Emergency Medicine residency at UPMC Hamot Medical Center in 2010. From there, he worked as a traveling ER physician covering hospitals and medical centers all over the United States for 12 years. During this time, Joseph has developed an interest in telemedicine, furthering his knowledge in several areas including hormone replacement therapy, sexual health and weight improvement.

Celeste Cruickshank is a results-driven marketing strategist and Head of the Medical Marijuana Department at Live Forever Health, specializing in digital marketing, patient outreach, and education. With a strong background in SEO, PPC, content strategy, and social media marketing, she plays a key role in expanding Live Forever Health’s reach and ensuring seamless access to care for patients. As head of the Medical Marijuana Department, Celeste oversees patient advocacy, compliance, and education, ensuring a streamlined experience for those seeking medical marijuana treatment. Her expertise in lead generation, performance-driven campaigns, and high-converting marketing strategies allows her to develop initiatives that drive patient engagement and business growth. With a passion for wellness, innovation, and marketing, Celeste is dedicated to positioning Live Forever Health as a trusted leader in the industry. Through data-driven decision-making and strategic marketing efforts, she continues to enhance the company’s visibility, patient trust, and overall impact.

As part of this acquisition, MSA Capital has appointed Antonio Andonov as the new CEO of LiveForeverHealth. Mr. Antonio Andonov brings a wealth of experience in the healthcare and biotechnology sectors, with a proven track record of leading innovative companies to new heights. “Joining forces with MSA Capital is a pivotal moment for LiveForeverHealth,” said Antonio Andonov, the newly appointed CEO. “With MSA’s support, we can expand our research capabilities and bring our innovative health solutions to a broader audience. Our shared vision of extending healthy lifespans and enhancing the quality of life for people around the world will drive our continued success.”

Rocco Baldassarre is an acclaimed marketing and advertising expert, recognized for his achievements and contributions to the field. He was shortlisted as Young Search Professional of the Year at both the US and European Search Awards in 2013 and 2014 and featured in Forbes 30 under 30 for Marketing and Advertising. He also received the Microsoft Marketing MVP Award. Baldassarre is a regular guest writer for Forbes and Entrepreneur.com and holds many degrees, including an MS in International Management, an MS in Business Administration and Management, a BS in International Business & Marketing, and a BS in Business Administration. He has also shared his expertise as a guest teacher at Duke University, the University of Turin, and Università Cattolica del Sacro Cuore. Expanding his professional scope, Baldassarre ventured into entrepreneurship, investing in the insurance, fitness, and car industries. These investments reflect his diverse business acumen and ability to adapt to various market dynamics. His entrepreneurial journey showcases his versatility and strategic foresight in various commercial sectors.

As a seasoned professional, I excel in Software Development, Systems Architecture, and Data Analytics to drive informed decision-making. Leading Innovation and Digital Transformation, I ensure adoption of future-ready technologies. I demonstrate strong Leadership in Project Management and Collaboration, fostering efficient teamwork. With expertise in Product Development, I create market-relevant products and oversee Network Management and IT Operations for secure infrastructure. Specializing in Website and Workflow Automation, I streamline processes to enhance productivity. My focus on User Experience (UX) ensures our products meet user needs, driving satisfaction and loyalty. My skills align technology with business goals, fostering growth and innovation.

Greg serves as the Vice President of Sales at Live Forever Health, where he drives the development of strategic sales initiatives that expand the company’s reach and impact. With over 22 years of experience in the health, wellness, and fitness industries, Greg’s extensive career includes leading successful sales strategies, owning multiple fitness businesses, and excelling as both a coach and athlete. His expertise has made him a trusted advisor to professional athletes and prominent figures in the entertainment industry, who rely on his discretion and dedication to safeguarding their privacy. Known for his ability to build strong relationships and generate growth, Greg was also recognized as the top salesman for the largest sports supplement manufacturer in the U.S. His unique blend of sales acumen, in-depth industry knowledge, and understanding of human performance and nutrition makes him exceptionally qualified to support Live Forever Health’s mission of providing tailored wellness solutions. Driven by a passion for delivering life-changing care and helping others achieve their best, Greg ensures that the company consistently sets the standard for exceptional health and wellness services. Committed to making a positive impact, he plays a pivotal role in ensuring that Live Forever Health continues to stand out as a leader in the telehealth space.