Privacy Policy - Live Forever Health
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Privacy Policy

  1. Introduction

Upgrade Health Inc. dba Live Forever Health®, Inc. (“Upgrade Health Inc. dba Live Forever Health,” or “we,” “our,” or “us”) respects your privacy, and we are committed to protecting it through our compliance with this Privacy Policy.

This Privacy Policy (our “Privacy Policy”) describes the types of information we may collect from you or that you may provide when you visit the website www.liveforeverlab.com (our “Website”), and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This Privacy Policy applies to information we collect:

  • on our Website;
  • in email, text, and other electronic messages between you and our Website
  • our advertising and applications on third party websites and services, if those applications or advertising include links to this Privacy Policy

It does not apply to information collected by:

  • us offline or through any other means, including on any other website operated by Upgrade Health Inc. dba Live Forever Health or any third party;
  • any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website, or any third party website or application that may redirect you to our Website (such as if you access our Website through Facebook, Inc. or Google, Inc.)

Note, Upgrade Health Inc. dba Live Forever Health is not a medical group. Any telemedicine consults obtained through our Website are provided by independent medical practitioners including, but not limited to, Guardian Medical Group (“Guardian Medical”) an independent medical group with a network of United States based health care providers (each, a “Provider”). Guardian Medical Group (or your own medical provider if you do not use a Guardian Medical Group) is responsible for providing you with a Notice of Privacy Practices describing its collection and use of your health information, not Upgrade Health Inc. dba Live Forever Health. If you do not agree to be bound by those terms, you are not authorized to access or use our Website, and you must promptly exit our Website.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using our Website, you agree to this Privacy Policy. This Privacy Policy may change from time to time see Changes to Our Privacy Policy. Your continued use of our Website after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

  1. Information We Collect About You and How We Collect It

Generally

We collect several types of information from and about users of our Website, specifically information:

  • by which you may be personally identified, such as name, postal address, billing address, shipping address, e-mail address, mobile telephone numbers, driver’s license number (or other government identification number), date of birth, financial account numbers, bank account numbers, credit or debit card numbers (bank, credit, debit, and other financial account numbers are collected for payment purposes only), your medical history, biometrics (including fingerprints), and health information (“Personal Data”);
  • that is about you but individually does not identify you, such as traffic data, location data, logs, referring/exit pages, date and time of your visit to our Website, error information, clickstream data, and other communication data and the resources that you access and use on the Website; or
  • about your Internet connection, the equipment you use to access our Website and usage details.

We collect this information:

  • directly from you when you provide it to us;
  • automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies; and
  • From third parties, for example, from the Providers.

Information You Provide to Us

The information we collect on or through our Website is:

  • information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, using our physician consultation services, purchasing products, or requesting further services. We may also ask you for information when you report a problem with our Website;
  • information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, using our physician consultation services, purchasing products, or requesting further services. We may also ask you for information when you report a problem with our Website;
  • records and copies of your correspondence (including email addresses), if you contact us or a Provider;
  • records and copies of your correspondence (including email addresses), if you contact us or a Provider;

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, specifically:

  • details of your visits to our Website, such as traffic data, location data, logs, referring/exit pages, date and time of your visit to our Website, error information, clickstream data, and other communication data and the resources that you access and use on the Website; and
  • information about your computer, mobile device, and Internet connection, specifically your IP address, operating system, and browser type.

The information we collect automatically may include Personal Data or we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service by enabling us to:

  • estimate our audience size and usage patterns;
  • store information about your preferences, allowing us to customize our Website according to your individual interests;
  • recognize you when you return to our Website.

Cookies and Other Similar Technologies Used on Our Websites

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A “cookie” is a small file placed on the hard drive of your computer or mobile device. On your computer, you may refuse to accept browser cookies by activating the appropriate setting on your browser, and you may have similar capabilities on your mobile device in the preferences for your operating system or browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser or operating system setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. Our use of cookies is governed by this Privacy Policy. You can find more information about cookies at https://www.allaboutcookies.org
  • Flash Cookies. Certain features of our Websites may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Websites. Flash cookies are not managed by the same browser settings as are used for browser cookies. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website.
  • Web Beacons. Pages of our Websites and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Upgrade Health Inc. Dba Live Forever Health Image, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
  • Third Party Cookies. Some content or applications on our Website are served by third-parties, including advertisers, ad networks and servers, content providers, application providers, and social media sites. With your consent, these third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you access our Website. The information they collect may be associated with your Personal Data or they may collect information, including Personal data, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising and other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about advertisement or other targeted content, you should contact the responsible provider directly. Examples of the analytic tools and services which we might use include Google Analytics and Google Ads. We may also use other third-party analytic tools and services.
  • Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of the Website. Google Analytics uses “cookies” to help the Website analyze how users use the site. You can find out more about how Google uses data when you visit our Website by visiting “How Google uses data when you use our partners’ sites or apps”, (located at www.google.com/policies/privacy/partners/). For more information regarding Google Analytics please visit Google’s website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html.

 

HIPAA PRIVACY PRACTICES

 

OUR RESPONSIBILITIES INCLUDE:

  1.  We are required by law to maintain the privacy and security of your protected health information.

  2. We will let you know promptly if a breach occurs that may have compromised the privacy or security of your information.

  3. We must follow the duties and privacy practices described in this notice and give you a copy of it.

  4. We will not use or share your information other than as described here unless you tell us we can in writing. If you tell us we can, you may change your mind at any time. Let us know in writing if you change your mind. For more information see: www.hhs.gov/ocr/privacy/hipaa/ understanding/consumers/noticepp.html.

  5. Our privacy official to address any questions or concerns is Robert Altman, Esq., who can be contacted at (917) 846-9452.

Your Rights

When it comes to your health information, you have certain rights.

This section explains your rights and some of our responsibilities to help you.

Get an electronic or paper copy of your medical record

• You can ask to see or get an electronic or paper copy of your medical record and other health information we have about you. Ask us how to do this.

• We will provide a copy or a summary of your health information, usually within 30 days of your request. We may charge a reasonable, cost-based fee.

Ask us to correct your medical record

• You can ask us to correct health information about you that you think is incorrect or incomplete. Ask us how to do this.

• We may say “no” to your request, but we’ll tell you why in writing within 60 days.

Request confidential communications

• You can ask us to contact you in a specific way (for example, home or office phone) or to send mail to a different address.

• We will say “yes” to all reasonable requests.

Ask us to limit what we use or share

• You can ask us not to use or share certain health

information for treatment, payment, or our operations.

• We are not required to agree to your request, and we may say “no” if it would affect your care.

• If you pay for a service or health care item out- of-pocket in full, you can ask us not to share that information for the purpose of payment or our operations with your health insurer.

• We will say “yes” unless a law requires us to share that information.

Get a list of those with whom we’ve shared information

• You can ask for a list (accounting) of the times we’ve shared your health information for six years prior to the date you ask, who we shared it with, and why.

• We will include all the disclosures except for
those about treatment, payment, and health care operations, and certain other disclosures (such as any you asked us to make). We’ll provide one accounting a year for free but will charge a reasonable, cost-based fee if you ask for another one within 12 months.

Get a copy of this privacy notice

• You can ask for a paper copy of this notice at any time, even if you have agreed to receive the notice electronically. We will provide you with a paper copy promptly.

Choose someone to act for you

• If you have given someone medical power of attorney or if someone is your legal guardian, that person can exercise your rights and make choices about your health information.

• We will make sure the person has this authority and can act for you before we take any action.

File a complaint if you feel your rights are violated

• You can complain if you feel we have violated your rights by contacting us using the information on the back page.

• You can file a complaint with the U.S. Department of Health and Human Services Office for Civil Rights by sending a letter to 200 Independence Avenue, S.W., Washington, D.C. 20201, calling 1-877-696- 6775, or visiting www.hhs.gov/ocr/privacy/hipaa/ complaints/.

• We will not retaliate against you for filing a complaint.

Your Choices

In these cases, you have both the right and choice to tell us to:

• Share information with your family, close friends, or others involved in your care

• Share information in a disaster relief situation • Include your information in a hospital directory

If you are not able to tell us your preference, for example if you are unconscious, we may go ahead and share your information if we believe it is in your best interest. We may also share your information when needed to lessen a serious and imminent threat to health or safety.

In these cases we never share your information unless you give us written permission:

• Marketing purposes
• Sale of your information
• Most sharing of psychotherapy notes

In the case of fundraising:

• We may contact you for fundraising efforts, but you can tell us not to contact you again.

Our Uses and Disclosures

How do we typically use or share your health information?

We typically use or share your health information in the following ways.

Treat you

• We can use your health information and share it with other professionals who are treating you.

Example: A doctor treating you for an injury asks another doctor about your overall health condition.

Run our organization

• We can use and share your health information to run our practice, improve your care, and contact you when necessary.

Example: We use health information about you to manage your treatment and services.

Bill for your services

• We can use and share your health information to bill and get payment from health plans or other entities.

Example: We give information about you to your health insurance plan so it will pay for your services.

Our Uses and Disclosures

How else can we use or share your health information?

We are allowed or required to share your information in other ways – usually in ways that contribute to the public good, such as public health and research. We have to meet many conditions in the law before we can share your information for these purposes. For more information see: www.hhs.gov/ocr/privacy/hipaa/understanding/consumers/index.html.

Help with public health and safety issues

• We can share health information about you for certain situations such as:

• Preventing disease
• Helping with product recalls
• Reporting adverse reactions to medications • Reporting suspected abuse, neglect, or

domestic violence
• Preventing or reducing a serious threat to anyone’s health or safety.

Do research

• We can use or share your information for health research.

Comply with the law

• We will share information about you if state
or federal laws require it, including with the Department of Health and Human Services if it wants to see that we’re complying with federal privacy law.

Respond to organ and tissue donation requests

• We can share health information about you with organ procurement organizations.

Work with a medical examiner or funeral director

• We can share health information with a coroner, medical examiner, or funeral director when an individual dies.

Address workers’ compensation, law enforcement, and other government requests

• We can use or share health information about you:

• For workers’ compensation claims
• For law enforcement purposes or with a law

enforcement official
• With health oversight agencies for activities

authorized by law
• For special government functions such as

military, national security, and presidential protective services

Respond to lawsuits and legal actions

• We can share health information about you in response to a court or administrative order, or in response to a subpoena.

Our Responsibilities

  • We are required by law to maintain the privacy and security of your protected health information.
  • We will let you know promptly if a breach occurs that may have compromised the privacy or security of your information.
  • We must follow the duties and privacy practices described in this notice and give you a copy of it.
  • We will not use or share your information other than as described here unless you tell us we can in writing. If you tell us we can, you may change your mind at any time. Let us know in writing if you change your mind.

    For more information see: www.hhs.gov/ocr/privacy/hipaa/ understanding/consumers/noticepp.html.

 

Changes to the Terms of This Notice

 

We can change the terms of this notice, and the changes will apply to all information we have about you. The new notice will be available upon request, in our office, and on our web site.

 

Effective Date of Notice 09/29/23